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“Bac Kim Thang” (internationally known as “Home Sweet Home”) was produced by ProductionQ and is the first Vietnamese psychological horror film to be selected for participation in the Busan Film Festival – the largest film festival in Asia and the fifth largest in the world. Despite being made by a team of young people without any well-known box office stars, the film surprised audiences by earning a revenue of nearly 30 billion VND in just three days of release, becoming the Vietnamese film with the highest opening revenue of the Halloween season of all time (as of 2019). “Bac Kim Thang” eventually earned a total revenue of 43 billion VND (1.88 million USD), becoming the third highest-grossing Vietnamese horror film in 2019..

TAKING THE POWER OF CATEGORIES: THOUGHT-PROVOKING THEORY

As a Psychological Thriller – Psychological Suspense film, “Bac Kim Thang” was built to reflect the concept of “respecting men and disrespecting women”, a long-standing belief in Asian perception, particularly in rural areas of Vietnam. In addition to the usual media materials, the film utilized metaphorical images and symbolic details from the song “Bac Kim Thang” to satisfy audiences who enjoy discovering and experiencing horror and detective products.

MAXIMUM COVERAGE FOR MASS AUDIENCE AND HORROR MOVIE FANS

With outreach channels including PR, OOH, POSM, Events, Activation, Social Media, “Bac Kim Thang” successfully reached:

                            • 18,000 likes on the movie’s official fanpage
                            • 8,340,441 appearances
                            • 438,498 views
                            • 77,303 interactions
                            • 33,904 shares
                            • 20,958 comments
Bac Kim Thang’s Journey to Vietnamese audiences

BRINGING WIDE ATTENTION TO PRESS, AUDIENCE, AND THE FILM COMMUNITY

The film received 97,608 likes, 34,760 comments, and 6106 shares from KOLs (influencers and community groups). Moreover, media paid attention to “Bac Kim Thang” with 90 news pieces from television stations, entertainment newspapers, magazines, news sites, and more than 700 guests attending the movie premiere night.

Producer Hoang Quan, Actor Trinh Tai & Post-production Director Dao Duy Hung at Busan International Film Festival

Critics had mixed reviews of the film. VnExpress praised the director for creating a horror atmosphere but noted unexpected details that did not match previous developments. Tuoi Tre found the script stable and consistent but difficult to follow due to interwoven narratives. Zing praised the setting and atmosphere but criticized the use of familiar tricks to scare viewers.

DVD cover of Bac Kim Thang releases in Taiwan

After premiering in Vietnam, “Bac Kim Thang” was released internationally in Taiwan, where it is available on VOD and DVD. Vietnamese audiences can watch the film on Galaxy Play.