Cannes, France — The Cannes Film Festival 2024, a cornerstone of the film industry, provided a unique platform for connecting with industry leaders and engaging in crucial discussions about films and intellectual property (IP). ProductionQ’s CEO, Hoang Quan, had the privilege of attending this prestigious event, eagerly anticipated for its opportunities and insights. Meeting Industry Leaders One of the primary goals of the trip was to connect with industry leaders. The festival offered numerous networking opportunities, from formal events to casual encounters. Hoang Quan had the pleasure of meeting several influential figures, including renowned directors, producers, and heads of distribution companies. These interactions proved invaluable, providing insights and opening doors for future projects that promise significant benefits for ProductionQ. ‘Shoot the Book’ Masterclass A significant focus for Quan was participating as a panelist in the “Shoot the Book!” Masterclass. This initiative, led by SCELF (Civil Society of French-Language Publishers) and the Marché du Film, presents a curated selection of books ready for screen adaptation. The program invites publishers to Cannes to connect with international producers interested in adapting the latest and hottest IPs in literature. In collaboration with BuzzMetrics, a leading social listening company, Quan shared insights from the successful adaptation of the “Hellbound Village” series in Vietnam. His presentation provided a comprehensive view of IP adaptation, offering invaluable advice to film companies and IP owners planning to adapt books into movies. Key lessons included capturing the story’s essence, respecting the original audience, and making strategic changes to enhance visual storytelling. Intellectual Property (IP) Discussions IP was a hot topic at this year’s festival, and Quan attended several discussions dedicated to this critical area. These sessions highlighted current trends and challenges, such as the impact of digital streaming on traditional IP models and the importance of protecting creative content in an increasingly global market. The discussions offered strategic insights into IP management, which are particularly relevant for ProductionQ. Quan returned with a clearer understanding of how to navigate IP issues and several ideas for potential collaborations and acquisitions in Vietnam. Film Screenings The heart of the festival lay in its film screenings. ProductionQ’s representative watched a diverse array of films, each offering a unique perspective and storytelling approach. The company also acquired three new titles for screening in Vietnam, showcasing the practical benefits of attending the festival. Reflecting on the experience, Quan described the Cannes Film Festival 2024 as an unforgettable journey that exceeded all expectations. The festival’s blend of artistic celebration, cultural exchange, and professional engagement created a uniquely enriching environment. The invaluable insights and connections gained during this trip are set to significantly benefit both ProductionQ and Vietnamese cinema. The Cannes Film Festival continues to be a beacon of opportunity for film professionals worldwide. For ProductionQ, this year’s festival marked the beginning of new ventures and the strengthening of its presence in the global cinematic landscape. With new partnerships on the horizon and fresh IP strategies to explore, the future looks bright for Vietnamese cinema on the international stage.